Reynolds - Tiny Hamster
Reynolds Wrap, a 70-year-old brand, wanted to reinvigorate itself for a younger, digitally savvy generation.
With summer being the peak season for foil usage, it was the perfect time for the brand to be targeting this new audience.
Our goal was simple: create fun, humorous content and remind consumers of Reynolds Wrap while cooking for their summer get-togethers.
We teamed up with HelloDenizen to make Tiny Hamster BBQ. A fun online video, showcasing a gaggle of furry friends feasting on mini meals and enjoying some fun in the sun.
AWARDS / HONORS
IAC Outstanding Online Video