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Reynolds - Tiny Hamster

Reynolds Wrap, a 70-year-old brand, wanted to reinvigorate itself for a younger, digitally savvy generation.

With summer being the peak season for foil usage, it was the perfect time for the brand to be targeting this new audience.


Our goal was simple: create fun, humorous content and remind consumers of Reynolds Wrap while cooking for their summer get-togethers.


We teamed up with HelloDenizen to make Tiny Hamster BBQ. A fun online video, showcasing a gaggle of furry friends feasting on mini meals and enjoying some fun in the sun.



IAC Outstanding Online Video

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