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Hefty - #SaidNoSchoolEver

As the only trash bag that supports Box Tops for Education, Hefty had a unique opportunity to shed some light on the conditions of the modern teacher as well as educate moms on the issues these teachers face. We saw this as an opportunity to differentiate Hefty while highlighting a very persuasive and real problem in a sarcastic way.


IAC Best Education Online Video

IAC Best Education Social Media Campaign

Webby Advertising & Media - Social Media Campaign

Shorty Award Finalist in Best Use of Humor

Shorty Award Finalist in Best Social Good Campaign

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