Hefty - #SaidNoSchoolEver
As the only trash bag that supports Box Tops for Education, Hefty had a unique opportunity to shed some light on the conditions of the modern teacher as well as educate moms on the issues these teachers face. We saw this as an opportunity to differentiate Hefty while highlighting a very persuasive and real problem in a sarcastic way.
AWARDS / HONORS
IAC Best Education Online Video
IAC Best Education Social Media Campaign
Webby Advertising & Media - Social Media Campaign
Shorty Award Finalist in Best Use of Humor
Shorty Award Finalist in Best Social Good Campaign