We were also tasked with launching Mayhem onto Twitter. We decided the only reason Mayhem would join Twitter, as if he was going to break Twitter. With no budget, this is where we were after one month.
Once we had Mayhem on Twitter, we were able to use the platform to extend the stories we were telling in our tv spots, into much more fun and interactive space online.
AWARDS / HONORS
One Show Merit - Social Media Interactive
National Addy: Gold - Social Event
Webby: Best Writing - Social Media
National Addy: Gold - Social Presence