MATT BUSH - ACD/COPYWRITER

During October, the same thing happens year after year. People and business go pink for Breast Cancer Awareness. We are very passionate about this issue so we decided to create an installation specifically designed to get a reaction. Instead of going pink, we went topless. Through the hashtag #HavasPeepShow, we vowed to donate $1 dollar to breast cancer research every time it was used. The installation helped spark a larger conversation raising over $18,000 in the process.

 

AWARDS / HONORS

IAC Outstanding Social Media Campaign

Shorty Award Bronze in Best Physical and Digital Convergence

Shorty Award Finalist in Best Social Good Campaign

Shorty Award Finalist in Best Use of a Hashtag

Shorty Award Finalist in Best Non-Profit