JennAir - Cube of Defiance
JennAir, a luxury appliance brand for over 70 years, started losing its presence in showrooms and was not the primary consideration with designers and architects. JennAir needed to pivot and shake up the conventional showroom experience and bring the showroom to them. So, we created The Cube of Defiance, a traveling art piece that showed up across the nation where our showrooms couldn’t – allowing guests to fully immerse themselves with the brand. The Cube of Defiance is an artistic manifestation of the brand’s rebel spirit, using over 300 parts and materials from JennAir’s appliance portfolio. By showing up at trade shows and private events, The Cube of Defiance has provoked and engaged the senses with visual artistry, obsessive craftsmanship, and a taste of true luxury.
Creative Director - JennAir: Michael Shirley
Design Director: Carrie Ruby Wolf
ACD - Art Director: Jin Young
ACD - Copywriter: Matt Bush
EP - Ross Greenblat
Fabrication Partner: Hero Solutions
