Hefty - Party Hard Moms

Hefty was coming out with a crack resistant party cup targeting moms who love to host parties. But in today’s society, moms are portrayed as this docile, Pinterest loving target. We know moms have a different side to them so we gave them the permission to unleash their inner party animal by talking to them in a way that they have never been talked to before.

AWARDS / HONORS

Mashie Best Product Launch

IAC Best Consumer Goods Social Media Campaign

IAC Outstanding Online Video

Webby Advertising & Media - Digital Campaigns

Shorty Award Finalist in Best Use of Humor

Shorty Award Party Hard Moms: Finalist in Best Use of Video

Shorty Award Finalist in Food and Beverage

Fab Award Silver in Online Advertising

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